Keyword Research and Analysis
Keyword research is one of the most important, valuable, and high return activities in the search marketing field.
Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.
In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.
Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter.
In Google Adwords, Choose “exact match” and point the traffic to the most relevant page on your website. Measure the traffic to your site, and track impressions and conversion rate over the course of at least 2-300 clicks (this may take only a day or two with highly trafficked terms, or several weeks with keyword in lesser demand).

Resources :
Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these listed here:
› Google Adwords’ Keyword Estimator
› Google Insights for Search
› Google Trends Keyword Demand Prediction
› Wordtracker’s Free Basic Keyword Demand
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